Privacy Policy

Last updated: September 17,2026

The Variant Co ("we," "us," or "our") respects your privacy. This policy explains what information we collect through thevariantco.com, how we use it, and the choices you have.

Information We Collect

We collect information directly from you when you:

Sign up to receive our Free Guide (name and email address)
Book a call with us through our scheduling tool (name, email, and any details you provide when scheduling)
Make a payment for our services through Square (handled directly by Square, see below)

We do not knowingly collect information from visitors who simply browse the site without submitting a form.

How We Use Your Information

We use the information you provide to:

Send you the Free Guide and a brief automated follow-up
Confirm and manage scheduled calls
Process payments for services rendered
Respond to questions you send us directly

We do not send ongoing marketing emails or newsletters. If that changes in the future, we'll update this policy and give you a clear way to opt in or out.

Third-Party Services

We use a small number of outside services to run our business, and they may process your information as part of that:

Wix, our website host and builder, which may collect basic technical information (like IP address and browser type) as part of standard site operation
Calendly, to schedule and manage calls
Square, to process payments securely. Square handles your payment details directly. We do not store your card information ourselves.

Each of these providers has its own privacy policy governing how they handle your data.

Our site may use basic cookies required for it to function properly, provided by Wix as our hosting platform. We do not currently use cookies for advertising or tracking purposes.

Data Sharing

We do not sell your personal information. We only share it with the service providers listed above, as needed to run our business and fulfill your requests.

Data Security

We take reasonable steps to protect the information you share with us, but no method of transmission or storage online is completely secure.

Your Choices

You can ask us to delete your information from our records at any time by emailing hello@thevariantco.com. If you received our Free Guide and no longer want future one-off communications from us, you can let us know the same way.

Children's Privacy

Our site is not directed at children, and we do not knowingly collect information from anyone under 13.

Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated date.

Questions about this policy can be sent to hello@thevariantco.com.